How Your Travel Agency can Process Credit Card Payments. We work with multiples types of travel verticals and industries including discount travel clubs, adult travel/adult cruiselines, timeshare preview/tour disounted travel, vacation rentals, classifieds, travel and timeshare advertising and marketing companies. Credit Card payments are the in thing when it comes to processing transactions today. Every second person owns a smartphone and prefers it use to pay rather than with wads of cash. It is quick, convenient and secure. The use of merchant account services is not only expected to grow but also evolve in the near future. As a small or startup travel business, you are missing out on a lot if you are yet to capitalize on the benefits of merchant account services.
This short post lists the benefits of a payment processor that integrates virtual payment solutions. Read on to know more.
Credit Card payments are actioned digitally using a virtual device. They can be made remotely or as in-person payments at a retail store. In order to make a payment, one needs to first download an app. There are several iPhone and Droid apps that can be downloaded to enable merchant account services. This is followed by setting up a virtual wallet, which includes keying your credit and debit card information. Depending on the app you are using, they may allow you to add multiple cards to your wallet.
Coming to the merchant, he should have an NFC-enabled standalone payment terminal in place. In-store, merchant account services are facilitated by NFC technology. NFC or near field communication is a technology that enables communication between devices when they are in proximity with each other. Most smartphones today are equipped with NFC technology. To make a payment, the customer has to hold his smartphone close to the card reader, at a distance of not more than two inches. Funds are transferred from the customer to the merchant account as soon as the point-of-sale device recognises and authenticates the transaction.
There is no contact between the card reader and smartphone during the transaction. Hence, merchant account services are also called contactless transactions. It dispenses with the need for physical cards or cheques. It also does not require a customer to enter a pin or signature. It uses thumbprint verification as a security measure. Tokenization, the process of generating a single use credit card number, adds yet another layer of security to merchant account services. In some places, customers may have to connect their smartphone to the card reader. Payments can also be made remotely by linking one’s credit card with a particular store app to make a payment.
1. Improve customer experience: Long queues at checkout counters can be very frustrating. Credit Card payment systems enable quicker transactions. Customers can swipe, dip or tap their credit and debit cards to make a payment. The ability to add multiple cards to a single wallet ensure customers are not stranded. To add, merchant account services are deemed most convenient as they are cashless. This might gain you some customer loyalty.
2. Accept payments on the go: A virtual payment terminal allows you to take your business anywhere. By carrying the payment terminal with you, you can accept a payment wherever you are. It need not be at a checkout counter! Being portable, merchant account services are most beneficial if your business involves employees visiting customers at their location for instance if you offer pick up and drop services. The standalone payment terminal hardly takes a few minutes to setup. The ability to accept payments on-the-go also keeps you covered during rush hours.
3. Invoicing: A virtual payment system not only lets one accept payments but also tracks and manages them. Not everyone enjoys invoicing! Credit Card credit card processors integrate features to create and send invoices to customers from wherever you are. The invoicing tools also track the status of payments.
4. Inventory tracking: Do you find it time-consuming and boring to manage your inventory manually? Most payment processors link payments with inventory management. Thus, it automatically tracks your inventory. You can view your inventory and catalogue items. Inventory tracking also provides sales data so as to review customer behaviour. For instance, you can find out which products and services sell the most and at what time. This sales data will enable you to understand your business and improve customer experience.
5. Special offers and promotions: A virtual payment option also makes it easier to implement incentive programs for customers. They can provide discount coupons and codes. This adds value for the customer and increases revenue for the business.
6. Boost sales: Credit Card payments allow better customer interaction. Unlike a checkout counter, you can engage with your customers asking them their preferences and impressions about your business. This can greatly increase your sales volume. Also, a cash-only policy might hit your sales. Adopting a merchant account services system can also significantly reduce the costs to your business.
Now, that you understand how virtual technology works and the benefits it could have for your small business, speak to your high risk merchant account provider to provide the same for your travel related business.